January 2008

Driving Forward > Digital Marketing Blog

Google Testing Demographic Bidding

by Harry Gold January 29, 2008

So I got an interesting email from Google. They have now added demographic targeting and are inviting people to try it out. Google describes it like this:Demographic bidding is a way to help your ads reach audiences of a certain…

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Benefit Driven Ad Copy and Landing Pages are Truly Silver Bullets When Used for PPC

by Harry Gold January 23, 2008

Sometimes I like to post emails I send to clients explain certain best practices so here is one: Hello XXXX (of course I cannot divulge who they are), I know that this info has been presented to you guys in…

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ClickZ

Remote Control to Mouse: TV and Web Integration

by Harry Gold January 22, 2008

For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much…

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Search View Emulator – Lynx Viewer

by Harry Gold January 22, 2008

Hey everyone, have a nifty little tool that lets you look at a page on your site and see it as the search engine see it. It’s called a Lynx Viewer or Search View Emulator. https://www.ovrdrv.com/search_view/index.asp I recently sent someone…

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Marketing

Internet Usage

by Harry Gold January 18, 2008

According to a recent report by eMarketer, “About one-quarter of Americans have no Internet access, according to a wide-ranging report titled “Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help” by…

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Overdrive

Overdrive Supports Local Businesses

by Andrew Abrahams January 13, 2008

Whether it be dinner at the Stockyard or Happy Hour drinks at Hogan’s Run, Overdrive likes to support the businesses in our area. I highly recommend the sliders at Stockyard! The Overdrive girls bonding over burgers Meryl and Ra giving…

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