January 2008

Playing the Game, Part 2

by Harry Gold January 8, 2008

A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art’s “Madden NFL 08,” Funcom’s Anarchy Online,…

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Marketing

M&A: Web and Internet Companies Acquired in 2007

by Harry Gold January 6, 2008

Ok, here is a nifty little list showing some of 2007’s acquisitions and their price tags. Clearly there were people making some pretty serious money out there this year! Web/Internet Companies Acquired in 2007 > > Acquired > Acquirer >…

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Media

Overdrive promotes NASCAR action and the Neon Garage at LVMS

by Harry Gold January 4, 2008

As part of our online PR program for the Las Vegas Motor Speedway’s Sprint Cup Weekend, Overdrive posted their video spot to YouTube and dropped a release on PR Web that got picked up by the LA Times! See the…

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Zipcar Hires Overdrive

by Harry Gold January 3, 2008

Big news at Overdrive! Zipcar, who recently acquired car-sharing competitor Flexcar to maintain its position as the world’s largest car-sharing company, has named Overdrive as its search engine marketing agency. We are thrilled to be able to help them in…

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