According to eMarketer, the growth of the podcast-user base is being driven by: Greater ease of consumption for podcast content Growing awareness of podcasting Terrestrial radio’s use and promotion of podcasting Increased penetration of portable players The evolution of smart…
Ok, pretty big news right! Technically I do not predict big changes for online advertisers and search marketers in the short term as I am sure Microsoft will not want to rock the revenue boat. It will be in interesting…
Tracking, dash boarding and analytics are not just for online marketers anymore and from what I hear 08 will be the year of the “Dashboard.” We here at Overdrive are all about Dashboards and they are central to everything we…