September 2008

Texting Surpasses Mobile Calls…Big Marketing Opportunity

by Andrew Abrahams September 24, 2008

An article published in Ad Age 9/23/08, shared some very telling data about how users are utilizing their mobile devices: “Nielsen Mobile found that during the second quarter of this year, domestic wireless subscribers sent or received an average of…

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Media

A New Way to Get Skinned

by Bianca Garcia September 24, 2008

There has a lot of buzz around Microsoft’s Bill Gates-Jerry Seinfeld ads (and by buzz, I mean both positive and negative). Personally, I was buzzing on the negative side, because I didn’t think that Jerry Seinfeld was the best character…

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Average Search CPC By Category

by Harry Gold September 23, 2008

Source: DMNews, September 22 2008

Advertising

Video Ad Spending: Building to Steep Growth

by Harry Gold September 23, 2008

Source: eMarketer, September 23 2008

Marketing

Female Gaming on the Rise

by Harry Gold September 22, 2008

Source: eMarketer, September 22 2008

Media

Kellogg says ROI on digital trounces TV by a factor of 2

by David Gibson September 19, 2008

In the September 8th edition of AdAge, Emily Bryson York quotes Kellogg’s CMO Mark Baynes as saying that the company’s online ROI for the Special K brand has surpassed that of broadcast TV in the past 18 months “by a…

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E-Commerce

Consumers’ planned online spending over the next 90 days

by Harry Gold September 19, 2008

Source: DMNews, September 15 2008

Advertising

Weak Economy Forces Revised Ad Forecasts

by Harry Gold September 19, 2008

Smaller budgetsSource: BtoB Magazine, September 15, 2008

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