Advertising

Mobile (Bacon) Marketing

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Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter.  Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon and he has to barter for whatever he needs – gas, food, clothes, a place…

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ClickZ

7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time. Think of your social channels as business dinners – yes, you’ll talk a…

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Google News Sitemaps – What You Need to Know

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In SEO, sitemaps submitted to a Search Engine’s Webmaster Tools allow a webmaster to index URL’s on a given site. This allows crawlers to easily identify which URL’s are relevant, in return boosting rankings in SERPs. The traditional sitemap is known as an XML sitemap. Google now offers News Sitemaps which allow easier discoverability and…

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