Facebook has started to send the admins of Facebook fan pages weekly stats reports. For companies that track metrics measure ROI of their social media marketing campaigns, this is a great update following January’s update of Per Post Insights, which gives you the impression and engagement stats for each item you share on a fan page.
These reports include limited information and can also be found within the insights section of each fan page. But it’s still nice to receive the weekly updates for a recap of how all your fan pages are doing. Each report includes:
- # Increase/decrease in fans over the past week
- Total fans
- Total wall posts, comments, and likes in the past week
- Total wall posts, comments, and likes last week
- Total visits to page this week
- Total visits to page last week
The email from Facebook looks like this:
