Social Media

How LikeAudience Can Improve Your Social Media Marketing

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LikeAudience is an up and coming social media research tool that reports on the characteristics of your Facebook fans, using the databases of Facebook applications myIQ and myPersonality to make these conclusions. While the Facebook users’ identity remains anonymous, their psycho-demographic information is revealed in the results (like Dunkin’ Donuts results below). While the current sample…

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Analytics

Introducing the Insights Dashboard from Facebook

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Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing.  Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are:…

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