Advertising

Boston SEO: Boston University AdClub Gets a Lesson in Online Marketing 101 from Overdrive Interactive

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Let’s be honest, marketing and advertising students in Boston have it EASY.  I speak from experience. As a Boston University COM ’10 graduate, I took full advantage of the wonderful resources that this city provides to aspiring young professionals. Networking events. Tweet Ups. Agency Tours. Digital Workshops. You name it, I was there. Pivotal to…

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Technology

Microsoft Street Slide Sets the Standard for Virtual Street Navigation

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Microsoft Research is working on some really cool technology called Street Slide that brings online street navigation to a whole new level. Browsing through streets on interfaces like Google Street View limits users to a 360-degree photographic panoramic view called a bubble. You traverse the virtual street blocks by clicking and double clicking on parts of the…

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