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Facebook Starts Sending Weekly Stat Reports to Fan Page Admins

Facebook has started to send the admins of Facebook fan pages weekly stats reports. For companies that track metrics measure ROI of their social media marketing campaigns, this is a great update following January’s update of Per Post Insights, which gives you the impression and engagement stats for each item you share on a fan page.

These reports include limited information and can also be found within the insights section of each fan page. But it’s still nice to receive the weekly updates for a recap of how all your fan pages are doing. Each report includes:

  • # Increase/decrease in fans over the past week
  • Total fans
  • Total wall posts, comments, and likes in the past week
  • Total wall posts, comments, and likes last week
  • Total visits to page this week
  • Total visits to page last week

The email from Facebook looks like this:

Facebook Fan Page Stats Email

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