As on online media professional, I pay special attention to the major brand ads I see flashing, popping, streaming, and inserting themselves into my online experience. The difference between 2-D and 3-D campaigns becomes very clear through this. The 2-D creative unit is offline creative that was simply resized to fit into the banner space. The 3-D unit is creative that was either conceived or redesigned to take advantage of the data capture, meaningful brand interaction, and customer analytic possibilities online media have to offer.
It’s really the difference between campaigns that are simply trying to get you to think, feel, or know something in which a click might be an added benefit and campaigns that accomplish all that plus encourage some sort of measurable desired behavior that escalates purchase intent or moves prospects down the sales funnel.
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