Boston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising.
The company won for its work for the email marketing campaign developed for Symmetricom and its Next Generation Network telecommunications services. The award was based on the judging criteria of “creativity, innovation, impact, design, copywriting, and use of the medium.”
Fellow winners in other categories read like a virtual Who’s Who in interactive advertising and online marketing, including: Digitas, Atmosphere BBDO, Ogilvy San Francisco, Agency.com, AvatarLabs and Publicis Modem.
“This award recognizes our online marketing expertise alongside some of the best known and largest interactive agencies in the country,” said Overdrive Interactive Partner and Director of Client Services, Ty Velde. “It also gives credence to our belief that online marketing must not only be creative within the medium, it must deliver bottom line results for our clients.”
As the architect behind online marketing programs for such business leaders as Harley-Davidson, John Hancock, LoJack, Princeton Review Boston.com and EMC, Overdrive is no stranger to the big stage. The company has enjoyed much national recognition, garnering awards from organizations such as MITX, W3, NEDMA, MarketingSherpa and The Webby’s.
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. For more information, visit www.iacaward.org/iac/.
About Overdrive InteractiveOverdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit www.OverdriveInteractive.com.