Unsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and “untrusted content” videos do not bring in the revenue where as a longer-form trusted video would.
Nonetheless, advertising spending will continue to grow throughout 2013 with a projected $4,600 million spend on online video advertising.
Source: eMarketer, February 12 2009
