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Driving Forward > Digital Marketing Blog

Eyeballs Are Great, but Revenues Would Be Better

Unsurprisingly, topping the list of video properties are Google sites, which owns YouTube with over 100 million viewers in December 2008. Despite this large statistic, revenue does not equate- short video clips and “untrusted content” videos do not bring in the revenue where as a longer-form trusted video would.

Nonetheless, advertising spending will continue to grow throughout 2013 with a projected $4,600 million spend on online video advertising.

Source: eMarketer, February 12 2009

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