Advertising

The American Magazine is Dead

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Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world.  In 2011, the average circulation for the…

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Advertising

“IAB Internet Advertising Revenue Report 2010” Highlights

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This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the highlights of the report? Look no further. 2010 Was Interactive Advertising’s Best Year Ever All…

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You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

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College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May 2010 Pew Internet & American Life Project survey, older web users are rapidly increasing their…

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Social Media

A Social Media Manifesto for 2010

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No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media. Companies are realizing that they can no longer sit on the sidelines and wait to see what happens, they must get involved and incorporate it into…

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The Future of Social Media

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Social media has grown increasingly popular in the past few years and has had a significant effect on the way companies do business. In the next few years, more changes will roll out as social media efforts expand outside of a company’s marketing department into all aspects of a company’s business. Debra Aho Williamson, an…

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