Driving Forward > Digital Marketing Blog

Trust Word-of-Mouth

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

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Hollywood Online Ad Spending

Movie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013. Source: eMarketer, June 3, 2009

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