Advertising

US Mobile Advertising to Increase 388% by 2013

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Spending on advertising and marketing within mobile channels has historically lagged behind overall mobile phone usage and adoption rates. According to eMarketer, however, this trend is set to change over the next four years, with steady growth expected for this still developing industry. eMarketer predicts a 30% increase in marketing and advertising expenditure for 2009…

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Internet Advertising to Overtake Print in 2011

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Newspaper advertising, long holding the top share of US advertising spending, is predicted to be overtaken by online advertising in 2011. This year, video game advertising is expected to see the most growth, jumping from .3% to .5% of total US advertising spending share. Cinema and mobile advertising are also expected to experience steady growth…

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Advertising

Mobile Advertising on the Rise

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According to the below graph, US mobile advertising spending is predicted to jump to $3.3 billion in 2012. That’s about a 414% increase in expenditure compared to 2008. It is interesting to note that certain industries utilize mobile advertising more than others. In particular, broadcasting and cable TV, movies and entertainment, and automobile manufacturers held…

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34 Million Moms Online

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Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible. Marketers must realize mothers are usually the…

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Trust Word-of-Mouth

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Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change dramatically. Word-of-mouth proves to be the most influential way for companies to market their brands…

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Hollywood Online Ad Spending

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Movie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013. Source: eMarketer, June 3, 2009