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Driving Forward > Digital Marketing Blog

Facebook Launches Keyword Measurement Tool

Good afternoon everybody,, one of the first and most popular social media sites, has launched a keyword measurement tool called Lexicon.

When users enter a term or phrase into the search bar, Facebook then returns a graph that counts the number of instances a word occurred on profiles, groups and walls in its network. The keyword data goes back 6 months and can be tracked to the day.

By far the best feature of Lexicon is its keyword comparison functionality. Users can compare up to 5 keywords at once. In a comparison between iPod and Zune, iPod is clearly garnering more buzz, so no surprises there.

Overall this will be a great tool to help companies better tailor their social media efforts to what people are talking about.

The Facebook Lexicon can be found at

Parts of this posting were derived from

– Bill Holmes

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