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Driving Forward > Digital Marketing Blog

Facebook Launches Keyword Measurement Tool

Good afternoon everybody,

Facebook.com, one of the first and most popular social media sites, has launched a keyword measurement tool called Lexicon.

When users enter a term or phrase into the search bar, Facebook then returns a graph that counts the number of instances a word occurred on profiles, groups and walls in its network. The keyword data goes back 6 months and can be tracked to the day.

By far the best feature of Lexicon is its keyword comparison functionality. Users can compare up to 5 keywords at once. In a comparison between iPod and Zune, iPod is clearly garnering more buzz, so no surprises there.

Overall this will be a great tool to help companies better tailor their social media efforts to what people are talking about.

The Facebook Lexicon can be found at http://www.facebook.com/lexicon/

Parts of this posting were derived from http://www.marketingvox.com/facebook-launches-lexicon-tool-for-measuring-buzz-038138/?camp=newsletter&src=mv&type=textlink

– Bill Holmes

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