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Facebook Snags Top Market Share, Yet Still Lags in Average Usage Time

It comes as no surprise that Facebook is currently the dominating platform when it comes to social networking sites. With a hefty 194% increase in market share of visits compared to September 2008, Facebook has managed to not only steal the number one spot from Myspace, but also create a sizable gap between itself and the rest of the top social networking services.

Twitter also experienced staggering growth from the year prior, managing to achieve a not so insignificant 1,170% increase and grab 1.84% of market share of visits. Both MySpace and myYearbook posted declines in share, down 55% and 40% respectively. This trend should be especially troubling for MySpace, which just last year came out on top as the most visited service.

The good news for MySpace is that it is still the leader in terms of average time spent on social networking sites, even after posting a 12% decline from September 2008. Twitter had the largest overall drop in usage time, with users on average only spending 18 minutes and 7 seconds on the micro-blogging service. Sure enough, Facebook posted the largest overall increase, though still has yet to surpass that of MySpace’s solid 26 minute average.

Source: eMarketer, October 28, 2009

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