Driving Forward > Digital Marketing Blog

Google and Newsprint Ads

by Harry Gold January 28, 2009

Note: Includes classifieds, national, online and retail; (1) Newspaper Association of America

Source: eMarketer, January 28 2009

Advertising

Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “oh, yes” like Lizzo or, “uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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Advertising

The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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