Social Media

Social Is The Newspaper’s Spice of Life

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The life expectancy of newspapers has changed drastically since the explosion of social media and its increase in user interaction. With social media changing the way people find and receive their news it leaves concern focused on the status of the newspaper. But if the newspaper were to incorporate a social aspect into their business…

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Stopping the Presses?

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Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7 percent. As for Canada, newspapers are doing slightly better than the U.S- but not by…

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Social Media

The Internet as News Central

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Only TV is a more popular source. Internet is now the biggest news source except TV- which is currently the top source for national and international news (70%) Source: eMarketer, January 13 2009

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Newspapers Moving Online

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A new report by Nielsen Online for NAA (taking into account home and work internet usage) found that: Heading into the holiday season, newspaper websites experienced a record in October 2007. More than 63.2 million people visited newspaper websites that month, more than any month on record – and an 8% increase from the same…

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