At Overdrive, when it comes to creative, we believe in one philosophy- Your creative should be driving conversions. Creative, should not only look good but also maximize your target’s need to engage. See Overdrive CEO Harry J. Gold…
For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted to use the video-sharing platform as…