Driving Forward > Digital Marketing Blog

Hollywood Online Ad Spending

by Harry Gold June 3, 2009

Movie studio advertising spending is going up and going online.

eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013.

Source: eMarketer, June 3, 2009

Advertising

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one needs to fire all cylinders all the time. They must be in all the content and decision stops along the customer journey. An end-to-end digital team empowers companies to capture…

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Advertising

Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of one simple question – “And Then What?” Learn how this one question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

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