Driving Forward > Digital Marketing Blog

Hollywood Online Ad Spending

by Harry Gold June 3, 2009

Movie studio advertising spending is going up and going online.

eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013.

Source: eMarketer, June 3, 2009

Advertising

Overdrive Knowledge Fridays – 20/20 Re-imagined: The Future of Marketing

by Victoria Spero February 5, 2020

Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…

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Advertising

Team Overdrive Takes Over Fenway Park

by arine fereshetian August 28, 2018

The Overdrive team celebrated the end of summer in style by enjoying a full day of fun at Fenway Park. And honestly, what’s better than fantastic weather, cheering on the Red Sox, and a great team of coworkers to enjoy…

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