As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands.
Beer. It’s not just for the barroom or the ballgame anymore. It’s not just for radio and TV anymore, either.
Beer has never been more ubiquitous. People are coming together for a cold one or two in real life and sharing those same experiences with their audiences on Twitter, Facebook, Instagram and Vine.
Talk about social drinking.
But seriously, it’s only natural that beer is making such a huge splash online. Beer is part and parcel of so many happy occasions and celebrations, the good times of our lives that we can’t help but want to share with the world out of pride and posterity. And today’s digital and mobile technologies make it so easy to do so.
Here’s how 10 beer brands are rocking the scene on social media…
“The King of Beers” may be one of the oldest beers on the market, but it’s as cool as its competition on social media, as over 40,000 followers on Instagram would likely attest. There you’ll see plenty of beer bottles posed to perfection and shiny, happy people toasting to good times, each pic accompanied by a short, catchy caption that may inspire you to throw one back yourself.
2. Schlafly Beer
Raising money for a charitable cause while enjoying a new, limited-edition beer? Yes, please! With over 40,000 fans on Facebook, here’s guessing this fundraiser for baseball slugger Matt Holliday’s Uncork for a Cause charity was a huge success. Good for Schlafly Beer. And good for everyone who participated in this unique cause marketing initiative.
3. Allagash Brewing Company
Even if you drink wine, not beer, these two beers might appeal to you. Brewed with grapes and “special wine yeast,” Victor and Victoria are being introduced here on Facebook in a rather impressive photo collage that includes both the red and white products themselves along with a team shot in the vineyard of the some of the players involved.
4. Stone Brewing Company
Excellent branding. Excellent pose. Even if that keg was empty, it still couldn’t have been too easy to capture this moment on camera.
5. Pabst Blue Ribbon
Like Budweiser, here’s another classic beer that’s been around the block more than a few times. But also like Bud, it tweets like a millennial. This tweet features a ridiculously cool shot of a skateboarder going vertical with a tall boy of PBR placed perfectly in the foreground. Their four words: “Pabst does the trick.” My four words: Pabst gets social media.
— Pabst Blue Ribbon (@PabstBlueRibbon) June 2, 2015
6. Jack’s Abby Brewing
It’s not always about the beer, as this family-owned brewery in my neck of the woods (Framingham, MA) demonstrates here on Instagram. In this case, it’s about a pair of “flippy-floppies” with a built-in bottle opener.
7. Michelob ULTRA
It’s only six seconds of video and simple six words, yet this Vine has been looped over 350,000 times (and counting). To say it’s to the point would be an understatement. It’s everything you could ask for in your own brand’s marketing outreach – attention-getting, well-targeted and strategically sound.
8. Great Lakes Brewing Co.
Many of those who are uninitiated to social media don’t understand how much you can get across in 140 characters or less on Twitter. Yet if you’re sharing the story of your business in a video such as this one, the possibilities are infinite. Great lakes. Great stories. Great tweet, indeed.
— GreatLakesBrewingCo. (@GLBC_Cleveland) May 29, 2015
9. Lagunitas Brewing Company
Sharing the label of an upcoming, new release in this update, Lagunitas establishes both strong brand recognition and a feeling of exclusivity among its fans on Facebook. While this pic may not be as exciting as seeing a tall glass of the beer itself, for a serious beer connoisseur, it’s actually more revealing.
10. Dos Equis
Like many of this Mexican beer’s ads, this tweet captures “the most interesting man in the world” in an unusually comical situation, in this case behind a heaping pile of paperwork on the day that income tax returns are due. He doesn’t always appear on social media. But when he does, he’s a riot.
— Dos Equis (@DosEquis) April 15, 2015
Note: This post, “How 10 Beer Brands Rock the Social Media Scene,” was originally published on ClickZ on June 16, 2015. To read the post there, click here.