Driving Forward > Digital Marketing Blog

How Consumers Spend Time Online

written by Harry Gold March 12, 2008

Source: Online Publishers Association, January 2008

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Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…

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