How to Effectively Leverage Social Media

There is no question that more and more money is being spent on social media advertising. In fact, Social Media Examiner recently reported that 65 percent of marketers plan to increase their social media ad budgets this year, reallocating funds from display, video, rich media, and offline tactics. Given the magnitude of this trend, I sat down with Bob Cargill, director of social media at Overdrive Interactive, to discuss what’s going on and how to effectively leverage social media. Click here to read more about our conversation.