Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…
Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a strong social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…