After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry, seniority, job function, company size, non-company employees and geography. For example, the majority of our Overdrive LinkedIn status updates are about social media and online media; therefore, we can now choose to share these posts with people in Media, while further segmenting and targeting people in Online Media.
Included in post insights, companies can now see how many people the post reached, the number of clicks and the overall engagement the post received, which helps companies determine the types of content its audience responds to most readily. After LinkedIn tested this feature with Philips, they saw a 106% increase in engagement on content. LinkedIn is hoping to create greater brand loyalty by allowing companies to target their followers’ interests.
Learn more about LinkedIn Targeted Status Updates in this video: