Local-ad market growth is expected to minimize compared to recent years.
Predictably, the recession has forced many local businesses to cut down on their ad spending.
Source: The Wall Street Journal | Media & Marketing, February 18 2009
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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