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Driving Forward > Digital Marketing Blog

Newspapers Jump on the Twitter Bandwagon

A study by The Bivings Group showed that all of the top 100 newspapers in the US had at least one Twitter account, although many failed to publicize their accounts. Two-fifths of newspapers did not have a link to a Twitter account on their website. Of those that did, the links were often difficult to find.

Currently, with almost two million followers, the New York Times tops the list of newspapers with the most followers and the most unique retweeters. Though Nicholas Kristof comes in at number two with the most number of followers, the columnist only has 417 unique retweeters.

The study also found that the average newspaper has about 18,000 followers and tweets about 11 times per day; however, eliminating a handful of papers with over 100,000 followers, the average paper has just under 3,500 followers.

Source: eMarketer; December 29, 2009

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