Overdrive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2006 Email Marketing Award from MarketingSherpa, a research firm that publishes how-to information for marketing, advertising and public relations professionals, for the email campaign that launched the introduction of high-performance, GPS (Global Positioning System) network time servers, SyncServer® S200/S250, optimized for the ever-demanding high-bandwidth Next-Generation-Network (NGN). The email campaign received a Silver [B-to-B] Award in the Best Email Sales Alert category.
The 2006 Email Awards were presented at a gala awards ceremony at the House of Blues, Downtown Chicago on April 20, 2006 in conjunction with MarketingSherpa’s Email Marketing Summit that hosted 500 email marketing peers that included advanced email marketers, B-to-B marketers, e-commerce marketers, e-retail marketers, e-newsletter publishers and interactive agencies.
“We are delighted to be recognized with the prestigious MarketingSherpa Award. To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients.” commented Ty Velde, Director of Client Services.
MarketingSherpa, Inc. is a research firm publishing case studies, benchmark data and how-to information for marketing, advertising, and public relations professionals. Research activities include: in-depth interviews with marketing VPs, directors and the agencies/consultancies that serve them in the US and Canada; surveys of online and email newsletter readership that includes 173,000 marketing, advertising and PR professionals; industry-wide results data based on aggregate client results metrics from various vendors and analytics firms, and much more. For more information, visit http://www.marketingsherpa.com/.
About Overdrive Interactive
Boston-based Overdrive Interactive is a full service online marketing firm that specializes in branding and lead generation services using search engine optimization, paid search management, online media planning and buying, email marketing, and web and application development. The agency serves a wide range of consumer and B2B Fortune 500 companies.