Driving Forward > Digital Marketing Blog

7 Patterns of Google Title Rewriting and How To Deal With It

by Shao Chieh Lo March 25, 2022

In August 2021, Google conducted a core update allowing it to rewrite page titles to benefit online users. In fact, Google has been rewriting titles before displaying them on the SERP since 2012. It now rewrites title tags by combining…

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Social Media

Russia-Ukraine Crisis Dubbed “First TikTok War”

by Emma Ceplinskas March 25, 2022

As Russia continues its siege of Ukraine, social media has proven a lethal weapon in this international crisis. Ukrainians and other opponents of Russia have flocked to platforms like TikTok to document the ongoing invasion. As a result, the current…

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Boston SEO

Overdrive Releases the 2022 Search Marketing Map

by Margaret Siebert March 2, 2022

Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere is constantly evolving, and algorithms are…

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Advertising

Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “Oh, yes” like Lizzo or, “Uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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Advertising

The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in…

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Analytics

Google Analytics 4 Cross-Channel Data Driven Attribution

by Jessica Smith January 24, 2022

Change to Google Analytics 4’s Default Attribution Model Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling, another advance in the next generation of Google Analytics. On January 26th, 2022, Google will switch all GA4 properties’ attribution…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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