Driving Forward > Digital Marketing Blog

View-Through Conversions Are Not Conversions

by Harry Gold March 3, 2009

Just in the last couple of months, we have dealt with some tracking questions and issues. Throughout my career, these types of issues have persisted among agencies, media vendors, ad servers, Webmasters, and clients. One thing’s clear: the terms and…

Read the full article

Overdrive

Time for a Celebration!

by Andrew Abrahams March 2, 2009

On the last day of each month, Overdrive hosts a party for its employees to celebrate success! In February, we celebrated four employee birthdays, several new client wins and the release of our first internal Newsletter. Our Newsletter acknowledges all…

Read the full article

Mobile

Mobile Banking Zooming Ahead

by Harry Gold February 26, 2009

Between 2007 and 2008, US mobile banking has increased from 400,000 to 3.1 million users. Since nearly every American has a bank account, these numbers are likely to keep increasing. The U.S is not the only region getting mobile with…

Read the full article

Overdrive

Overdrive Interactive Works the Bentley University Career Fair

by Andrew Abrahams February 26, 2009

Today, Overdrive Interactive worked the Bentley University career fair; two Bentley alum represented the company: Ra Un and Laura Ragno. This is such a great recruiting opportunity for both students and employers. For those students who follow our blog and…

Read the full article

Paid Search Tips for Campaign Optimization

by Andrew Abrahams February 24, 2009

If you’ve ever run a paid search campaign, chances are you’ve come across keywords that, while viable for your campaign, garner too much traffic and are just too expensive to bid on. However, what happens when the opposite is true?…

Read the full article

Newer Posts Older Posts

Driving Forward > Digital Marketing Blog

Get the Latest Industry Insights