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Overdrive Interactive Secures Google Grant for First Descents

by Andrew Abrahams December 1, 2008

Overdrive has secured a Google Grant for its client, First Descents, a non-profit organization dedicated to providing outdoor adventure programs for young adults with cancer. These week-long whitewater kayaking and mountaineering experiences are completely free of charge, and First Descents…

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E-Mail Marketers Get in the Spirit

by Harry Gold November 26, 2008

Source: eMarketer, November 26 2008

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Ten Tips for Negotiating With Media Vendors

by Harry Gold November 25, 2008

As media planners, we must represent our client — the buyer. We must earn our keep by getting our clients the best deal possible. In reality, we are matchmakers, trying to create success for our clients and make a sale…

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Overdrive Interactive Wins Award for Best Use of Search at the 2008 MITX Awards

by Andrew Abrahams November 21, 2008

Boston, MA, November 21, 2008 — Overdrive has been selected as a winner in the “Best Use of Search” category at the 2008 MITX Awards for its work with Harley-Davidson. The annual MITX Awards is the largest awards competition in…

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