Driving Forward > Digital Marketing Blog

Webinar Series – Social Media Success for B2B

by Michele Martin March 11, 2016

Social Media Success for B2B – Tactics you can use today to drive social media marketing ROI. When it comes to success in social, for most B2B marketers, success and ROI can be elusive and hard to measure. But let’s…

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Overdrive

16 Ways to Integrate Social & SEO

by Michele Martin March 7, 2016

Social media marketing success is often realized through search – especially for B2B companies. Customers don’t learn about products, services, or industry thought leadership exclusively through social chatter – they also find this information through organic search results. Discover how…

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Infographics

Overdrive Releases 2016 Social Media Map

by Michele Martin March 7, 2016

Overdrive Interactive has updated our signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 260 websites, mobile apps and tools broken into 26 categories. The map…

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Advertising

Google’s Huge Change to Paid Ads

by Michele Martin February 29, 2016

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…

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Social Media

Facebook’s Redesigned Like Button

by Alessandra Del Brocco February 24, 2016

After months of speculation and anticipation, Facebook announced that reactions are finally available to all users. You can now reply to updates with a “like”, “love”, “haha”, “wow”, “sad”, or “angry”. To access these options on a computer, hover your mouse over…

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Marketing

A Social Guide to the 2016 Grammys

by Michele Martin February 16, 2016

For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as…

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