Driving Forward > Digital Marketing Blog

3 Types of Account Based Marketing

by Jeff Selig September 28, 2015

Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few…

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Analytics

Anatomy of a 5-Star SEO Dashboard

by Jeff Selig September 24, 2015

Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas SEO dashboards bring several metrics into one…

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Social Media

NPR’s Fresh Take on Snapchat

by Alessandra Del Brocco September 23, 2015

If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the…

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Advertising

3 B2B Account Based Marketing Tips

by Jeff Selig September 22, 2015

What is Account Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account Based Marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the…

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Analytics

Optimize Your Marketing Game Like Bobby ORR

by Jeff Selig September 21, 2015

Unlike Tim Horton — who is now best known for his coffee as opposed to his skating skills, even though he played as a defenseman for 24 seasons in the National Hockey League — Bobby ORR, who played 10 seasons (and…

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Social Media

Facebook’s ‘Empathy’ Button Coming Soon

by Alessandra Del Brocco September 16, 2015

At a town hall Q&A with Mark Zuckerberg yesterday, Facebook announced that they are building an “Empathy” button. An alternative to the omnipresent thumbs-up “Like” has been one of the top requests since the feature was introduced in 2009. The…

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Driving Forward > Digital Marketing Blog

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