Driving Forward > Digital Marketing Blog

Social Media Recap: What Went Down in Social Last Week

by Sunaina Basu March 10, 2014

Take a look at some of the latest happenings in the social media world: Remember the news feed redesign Facebook talked about last year? Facebook finally unveiled the updated news feed design for desktops and laptops! Get ready to witness…

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Newsjacking the Oscars: Brands Who Won

by Samantha Hill March 8, 2014

Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more…

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Add Organic Call-to-Action Buttons to Your Facebook Posts for Increased ROI

by Andrew Conner March 5, 2014

The days of asking for engagement on Facebook have ended. With the latest algorithm changes, the social media giant is now punishing brands for low quality content like memes and content asking for likes/shares/comments. The new update “uses over a…

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Five Google Chrome Extensions I Use Daily

by Gregory Moore March 3, 2014

If you’re anything like me, you realize that there is only so much time you can spend each day whittling away at your ever-growing to-do list. Anything I can do to help myself shave even a few minutes off of…

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Dissecting the DNA of the Digital Marketing Budget

by Ty Velde February 28, 2014

So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

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What Do Search Engines Auto-Completes Think of the Winter Olympics?

by Ryan Wilensky February 18, 2014

Quick! Finish the end of this sentence: “The Winter Olympics are…” Exciting? Entertaining? The only thing on TV this week? It’s been easy to get sucked into the drama of the world’s top athletes competing on an international stage with…

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