Social Media

How Vine is Effective for Brands

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You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and eBay are among those that have been praised for their ability to take such a…

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The Oscars

Newsjacking the Oscars: Brands Who Won

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Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more brands are taking the opportunity to newsjack (when a company latches onto a trending news…

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