Driving Forward > Digital Marketing Blog

Why Online Must Lead Offline Campaigns

The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level.

The next level of integration will be with data, where integration can truly have the most effect. In the spirit of the hottest buzzword craze, I call this “Integration 2.0.”

Read more at http://www.clickz.com/showPage.html?page=3625278

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