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Why Retail Loves E-Mail

Promotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession.

As you can see below, the majority of consumers e-mail grew during the 2008 holiday season

Note: *November 8-December 19 2008

Source: eMarketer, February 23 2009

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