Artificial Intelligence

Chatbot 101

Everything You Need To Know About Chatbots for Customer Engagement

By

Chatbots 101 When you think of good customer service, what comes to mind? Effective communication between employees and customers is certainly one example. As technology is advancing, brands are finding effective ways to engage with their audience. Chatbots are one example that companies have been experimenting with, and many have found success with the messaging…

Read the full article

Marketing

CMO's. Rule Your Marketing Technology Stack

CMOs, Rule Your Marketing Technology Stack

By

By 2018, the CMO will spend more on technology than the CIO. In order to execute your brand’s marketing strategy, you need to think like a Marketing Engineer, considering the full array of technologies that impact your customer’s user journey and help form their digital experience of your brand. Follow these guidelines to dominate and populate your sales funnel with your…

Read the full article

Advertising

How To Create a New Foursquare Special

By

Last week, with the release of Foursquare 3.0 we saw some major changes to the location-based social networking website.  For businesses, the most appealing upgrade is the six new types of Specials.   Businesses will now be able to offer Specials to swarms, groups of friends, regulars, newbies, Mayors or more simply put… to everyone.  Users…

Read the full article