The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way consumers and businesses are now behaving and searching. We often see these new behavioral patterns appear in specific categories and key terms within Google.
As the majority of business and the workforce in the United States began to see significant shifts during March, we saw a transition in consumer behavior, with a majority of storefronts and retail closed. With the shutdown of retail business, we saw the “new norm” for consumer consumption in both purchasing and media worldwide; new topics and search trends were discovered within Google.
The following keywords were discovered to be the largest “movers” during the COVID-19 situation within the consumer space.
Keyword: Patio furniture
- Monthly Searches: 3,607,569
Keyword: Outdoor furniture
- Monthly Searches: 2,635,742
Keyword: Online games
- Monthly Searches: 735,416
Keyword: Grocery delivery
- Monthly Searches: 646,491
Keyword: Video chat
- Monthly Searches: 483,123
Keyword: Home gym
- Monthly Searches: 479,949
Keyword: Curbside pickup
- Monthly Searches: 382,760
Keyword: Home workout
- Monthly Searches: 274,876
Keyword: Board games
- Monthly Searches: 244,371
Keyword: Restaurant delivery
- Monthly Searches: 235,913
Keyword: Gardening
- Monthly Searches: 206,581
Keyword: Grocery pickup
- Monthly Searches: 68,612
Keyword: Restaurant takeout
- Monthly Searches: 25,596
Keyword: Food takeout
- Monthly Searches: 22,690
Keyword: Online workout
- Monthly Searches: 7,435
Keyword: Contactless delivery
- Monthly Searches: 3,735
Keyword: Above ground pool
- Monthly Searches: 2,635,742
Keyword: Inflatable pool
- Monthly Searches: 1,644,055
Keyword: Gloves
- Monthly Searches: 980,402
Keyword: Bicycle
- Monthly Searches: 708,515
Keyword: Ppe
- Monthly Searches: 591,976
Keyword: Atv
- Monthly Searches: 555,780
Keyword: Swingset
- Monthly Searches: 449,687
Keyword: Online counseling
- Monthly Searches: 135,733
Keyword: Respirators
- Monthly Searches: 134,706
Keyword: Vegetable garden
- Monthly Searches: 104,309
Keyword: Baking
- Monthly Searches: 11,422
Keyword: Hazmat
- Monthly Searches: 6,379
Keyword: Masks
- Monthly Searches: N/A
Overdrive will continue to monitor keyword changes as the pandemic continues. Want to stay up-to-date on marketing for B2B and B2C companies during COVID-19? Follow Overdrive on Facebook, LinkedIn, and Twitter for the latest updates, resources, and tips.
