Advertising

A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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Marketing

Video Tip: Integrated Digital Marketing

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Today it’s not enough to just understand search engine marketing, paid search, online media, the general creative, or even marketing analytics. You really need to understand how those things all work together. In this short video, Harry J. Gold, CEO of Overdrive Interactive explains how all of those pieces fit together and why you need…

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Marketing

Overdrive Releases the Demand Gen Infrastructure Infographic

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Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI. Get the infographic here: https://www.ovrdrv.com/demand-gen/ If you would like to leverage our marketing expertise for…

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Mobile

B2B Mobile

B2B Marketers: Avoid Mobile at Your Own Peril!

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Every digital marketer is well aware of the rising adoption of mobile across the globe. In early 2015, Google announced that in many countries, including the United States and Japan, there are more searches performed on mobile devices than on desktop or laptop computers.  Mobile adoption has changed the way marketers approach websites, landing pages,…

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Search

Overdrive Interactive Releases 2016 Search Marketing Map

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To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing Map now has 22 categories of over 180 useful sites, tools, resources and events, helping…

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Advertising

Google’s Huge Change to Paid Ads

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Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th it was reported that Google will be phasing out ads on the right side of…

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Advertising

Overdrive Interactive Wins Big at 2015 W³ Awards

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Overdrive Interactive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The list of winning entries and clients are below. As you’ll see these wins are…

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Marketing

b2b lead generation

5 Quick B2B Lead Generation Tips

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B2B lead generation is the method of matching user intent by targeting buyer interest with the right information and offer at the right time on the right marketing channel. From a conversion and lead generation perspective, you will be collecting requests for more information from potential buyers, via form fills or phone calls. This in turn will be populating your CRM…

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