Branding

How to Use Transmedia to Build Your Online Presence

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This article was originally written for the online magazine, Sparksheet. To read the original, click here. Storytelling is an act of cultural preservation. From drawing on a cave wall to commenting on a friend’s Facebook status, the desire to share information is innate. But in an age where the proliferation of stories spans multiple channels,…

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Thinking Beyond the ‘Like’

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How can you retain and engage fans on Facebook? My colleague and business partner, Ty Velde, shared somes tips an interview. Harry Gold: Ty, please tell us a bit about yourself. Ty Velde: I am SVP, director of client services and a founding member at Overdrive Interactive. My role is to provide strategic and tactical…

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