Social Media

This Week’s Social Media News

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Here’s a recap of this week’s must-know social media updates: Instagram Launches Instagram Stories – August 2, 2016 Instagram and Snapchat Stories are very similar. Just like with Snapchat Stories, Instagram users can post photo and video slideshows with drawings, text, emojis and/or filters, that disappear in 24 hours. But brands must observe these two…

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Social Media

How Vine is Effective for Brands

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You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and eBay are among those that have been praised for their ability to take such a…

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Branding

10 Reasons Why People Engage with Brands on Twitter

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Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between self-promotion and making real-time, meaningful connections with their followers in this channel. The fact is…

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ClickZ

7 Tips to Humanize Your Brand via Social Channels

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Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all the time. Think of your social channels as business dinners – yes, you’ll talk a…

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