Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

Search

Sometimes Low Click-Through-Rates are in PPC Campaigns are a Good Thing (gasp!)

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Sometimes, search advertisers get a bit too focused on looking at overall account and campaign CTRs for search campaigns. Typically, increasing your CTR can really help your account by improving your quality score, lowering CPCs, and increasing conversion metrics. In most cases, this is part of the day-to-day campaign optimization search marketers perform. Search managers…

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Email

Where Have My Messages Gone?

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E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large amount of messages are deflected due to anti-spam measures or junk folders. Below shows a…

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Advertising

B2B Marketers Turn to Digital Tactics

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Now that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online. Source: eMarketer, May 27, 2009