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Driving Forward > Digital Marketing Blog

Social Media

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

The falling leaves and cooler days are tell-tale signs the best retail day of the year is around the corner – Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping…

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Advertising

Facebook Changes Cost Per Click Criteria

by Chris Longo July 21, 2015

Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising…

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ClickZ

Turning One Ad Impression Into Ten

by Harry Gold March 2, 2010

Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my…

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