Advertising

Facebook Changes Cost Per Click Criteria

By

Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising campaign. The types of ad interactions that incur a cost have now been streamlined to…

Read the full article

Advertising

How to Use LinkedIn Advertising

By

For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and below is a quick synposis: 1. Choose a relevant image based on your ad copy,…

Read the full article