Advertising

5 Dos of Twitter Advertising

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Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie may have given hashtags a bad rap, the Twitter-born phenomenon does serve its purpose. Last…

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Advertising

Advertising

5 Dos of Facebook Advertising

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It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

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