The key to a successful Account Based Marketing (ABM) Program is accurately identifying customers (with purchase intention), who are looking for your product. This helps you to build your prospect target list, and IP look-up accelerates this process. Do…
Account- Based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is…
In an effort to better provide people with original and valuable information, Google Search has launched the “Helpful Content” update to its search algorithm. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first…
With artificial intelligence on the rise, it’s essential to stay up to date on the latest tools, apps, and websites available to marketers to improve the customer journey. Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest…
There’s a growing appetite for digital ownership, and leading the charge in this movement are NFTs or non-fungible tokens. NFTs have experienced exponential growth in the past year, receiving mainstream attention and adoption worldwide. The next frontier for these digital…
As Russia continues its siege of Ukraine, social media has proven a lethal weapon in this international crisis. Ukrainians and other opponents of Russia have flocked to platforms like TikTok to document the ongoing invasion. As a result, the current…
Did this year’s Super Bowl commercials leave you saying, “oh, yes” like Lizzo or, “uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…
The falling leaves and cooler days are tell-tale signs the best retail day of the year is around the corner – Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping…
On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented…