Social Media

The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank

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A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with other Facebook metrics is an essential concept to understand. The quality of your content depends…

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Talking About This and Facebook Viral Reach

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OK, so here you are running your Facebook page and the one metric everyone always focuses on is how many fans (or “likes”) your page has. And why not? Because it’s the easiest thing to look at, it is certainly a popularity score. (By the way, I still say “fans” because in my book that…

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