Advertising

Coming Soon: Facebook Studio.

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Next month Facebook Studio, an upgraded platform for ad creation on Facebook will make its debut. The goal of Facebook Studio is to promote the concept of social advertising.  With this platform, Facebook hopes to make advertising more social by allowing top advertisers to share, “like” and comment on ads in an online catalog.  Jennifer…

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Advertising

Facebook Tests Real-Time Ad Targeting

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Earlier this week, we discussed how Facebook has begun to test ads targeted at status updates and wall posts.  Today, we learned that they have also begun testing real-time targeted ads among 1% of users (about six million). The site currently offers targeted advertisements that can be aimed at different kinds of content within a…

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ClickZ

Thinking Beyond the Banner

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While you have endless choices in online media creative units, it can be a scramble to produce everything before your deadline. This is because the creative is usually being prepped and developed around IAB standard sizes (as it should), and people aren’t thinking about a) the full engagement path of the user, or b) all…

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