Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Advertising

Social Media Super Bowl Winners

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Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the edge of their seats however, with 64 commercials spread out during pre-game and the game…

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Branding

Hashtags matter

How to #Hashtag Your Instagrams Like a Pro

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Instagram is here to stay, ending 2015 with 400 million active users, paid advertising, a variety of video updates, new filters to choose from, and even some kids named after those filters. It offers your brand the opportunity to interact with your audience in an aesthetically pleasing and organic manner. The first step is figuring out what…

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Advertising

How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

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More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has created a concise, comprehensive guide that will help organizations integrate social and search – 14…

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Social Media

Google+ Introduces Real-Time Search & Hashtags

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In an effort to try and gain some traction and improve the service, Google has released a significant update to the Google+ platform by introducing real-time search and hashtag support. Remember what recently happened, real-time search was a significant update to Google Search a little while back before being discontinued shortly after Twitter failed to…

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